Fashion lovers, sustainable or not, know that September is the most important style month of the year. This year Elle UK have made a special edition, which even made me buy the glossy magazines.
The Sustainability Issue.
Why is this issue so important?
1. For the first time EVER in Elle history, there is pregnant black model on the cover.
2. This issue is completely dictated to sustainable fashion and style.
"Naomi Klein, Pamela Anderson, Stella McCartney, Arizona Muse, Livia Firth, Katherine Hamnett, Jaden Smith, Pandora Sykes and Slick Woods have joined forces with us to create a landmark September issue dedicated to encouraging a more environmentally-friendly fashion industry"
A esteemed fashion magazine like Elle to use their September issue to promote sustainability in the textile industry is a huge step forward. Elle UK committed to the following promises regarding sustainability in the publishing sector (taken from the article linked below):
" In the issue, ELLE has pledged to make fundamental changes to its working practices to support the cause, including:
CONSIDER the working environment in the production of our magazine.
MEASURE the environmental impact of our business and set benchmarks for change.
WORK WITH suppliers and improve our practices.
USE our multi-media platform in print and digital to raise awareness of climate issues.
ELIMINATE the use of single use plastics both in the office and on photo shoots.
CONSISTENTLY shine a light on sustainable designers and brands who are worth shopping from.
HIGHLIGHT the campaigners and people working to save the world.