For the small group of people who have been following JC for a while know - it has been a long write - and I am very grateful for your audience.
This blog has been going through some changes lately.
Just Carella started out to be an after-school project from two girls living in Hong Kong who were somewhat interested in fashion. I had my own blog since I was 12. Never really knowing what to write - all of them were pretty much failures. With JC - my friend and I were able to make some side cash here and there. It was fun.
The next years, with me moving back to Berlin also implied some changes to this website. I turned vegan and started to gain more knowledge about the fashion industry. My interest in sustainable, ethical & fair fashion established - Berlin was definitely a great place for that.
For about two years I enjoyed my last years of high school, going to sustainable fashion shows & eating in all the vegan restaurants Berlin had to offer. Life was good.
Today, I finished my first year of university studying Business Administration in Amsterdam and I am relaunching JC - now being Conscious by Karo.
This website has one purpose only: to inspire.
I am not a fashion expert, I am not an environmentalist - the only thing I am is conscious.
Conscious about the world around us.
Knowing that someone else is paying the price for our cheap clothes, that eating meat has an influence on the deforestation in Brasil and that using skin scrubs might pollute the oceans with microplastics.
Therefore I am not claiming to be perfect, doing everything flawlessly -- I just want to share how I live my life in a more sustainable, minimalistic & fair way and yet still be stylish, practical & fun to shop with.
I am very excited to start this next chapter with you.
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How to get cheap clothes in a stylish but sustainable manner